Digital Marketing Certifications

Becoming certified in digital marketing, you will be prepared to take a more evolved role in the many specialties within the marketing field. Digital marketing certifications ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy.

Earning a dual Digital Marketing Institute (DMI) and American Marketing Association (AMA) certification teaches you to conduct digital research; set business objectives for campaigns; establish, develop and optimize digital strategies. You will learn to create and curate content; manage paid and organic campaigns via various social channels; design effective emails; understand how analytics can be used to illustrate a variety of factors.

Why are digital marketing certifications important?

Certification attests to your measurable marketing skills and quantifies your knowledge of the toolsets and best practices in the industry. Becoming certified as a professional in digital marketing empowers you to maximize the impact of your marketing efforts through powerful digital tools.

If you are looking to elevate your role or gain a competitive edge, having your knowledge certified by best-of-breed organizations like DMI and AMA confirms your capabilities. Certification is coupled with training authored by leaders in the industry, ensuring appropriate application to your business needs … something like that.

Who should get certified in digital marketing?

Digital marketing certifications are ideal for a wide range of professionals who specialize in social media, SEO, paid search, email, content writing, web design or development, and marketing strategy. They benefit small business owners who have to do it all, as well as large marketing departments involved in sophisticated planning, implementation, and measurement of digital strategies. Certifications are ideal for beginners and advanced marketers.