Get Certified in Digital Marketing
The Benefits of Earning a Digital Marketing Certification
Becoming certified in digital marketing, you will be prepared to take a more evolved role in the many specialties within the marketing field. Digital marketing certifications ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy.
Earning a dual Digital Marketing Institute (DMI) and American Marketing Association (AMA) certification teaches you to conduct digital research; set business objectives for campaigns; establish, develop and optimize digital strategies. You will learn to create and curate content; manage paid and organic campaigns via various social channels; design effective emails; understand how analytics can be used to illustrate a variety of factors.
Why are digital marketing certifications important?
Certification attests to your measurable marketing skills and quantifies your knowledge of the toolsets and best practices in the industry. Becoming certified as a professional in digital marketing empowers you to maximize the impact of your marketing efforts through powerful digital tools.
If you are looking to elevate your role or gain a competitive edge, having your knowledge certified by best-of-breed organizations like DMI and AMA confirms your capabilities. Certification is coupled with training authored by leaders in the industry, ensuring appropriate application to your business needs … something like that.
Who should get certified in digital marketing?
Digital marketing certifications are ideal for a wide range of professionals who specialize in social media, SEO, paid search, email, content writing, web design or development, and marketing strategy. They benefit small business owners who have to do it all, as well as large marketing departments involved in sophisticated planning, implementation, and measurement of digital strategies. Certifications are ideal for beginners and advanced marketers.
About the Digital Marketing Institute (DMI)
DMI is the world’s leading digital marketing and selling professional certification body. It offers industry-validated professional certifications, ranging from associate, specialist, professional, and expert levels. Visit digitalmarketinginstitute.com for more.
About the American Marketing Association (AMA)
As the largest community-based marketing association in the world, AMA is trusted by marketing and sales professionals to help them anticipate what’s coming next in the industry. For more, visit www.ama.org.
Catalog of Digital Marketing Certifications
Certified Digital Marketing Professional
Become a Certified Digital Marketing Professional and a Professional Certified Marketer (PCM®) in Digital Marketing with Dual Certifications from Digital Marketing Institute (DMI) and the American Marketing Association (AMA), respectively.
Modules | 30 Hours | 100% Online
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC) Using Google Ads
- Display and Video Advertising
- Email Marketing
- Website Optimization
- Analytics Using Google Analytics
- Digital Marketing Strategy
CERTIFIED DIGITAL MARKETING SPECIALTIES
Specialization gives sharp and experienced digital marketers and digital sales pros a real, sharp, tangible competitive edge. Certified Digital Marketing Specialists build reputations as professionals who can offer more. Select from three specialties.
- Social Media Marketing Specialist (25 hours)
- Search Marketing Specialist (30 hours)
- Digital Strategy and Planning Specialist (30 hours)
DIGITAL MARKETING ESSENTIALS
The Digital Marketing Essentials course covers the basics including terminology, uses, tools, and technologies. Learn online in 6 hours about email, social media, and customer service. Perfect for non-marketing teams building their digital awareness.
certified Digital Marketing Expert
Become a Certified Digital Marketing Expert and a PCM in Advanced Digital Marketing with dual certifications from DMI and the AMA. Program culminates with two advanced certifications.
Stages | 44 Weeks | 100% Online
- Social Media Marketing
- Digital Strategy and Planning
- Customer Experience (CX), E-commerce and Conversion Rate Optimization (CRO)
- Search Marketing
- Digital Selling
- Essential Skills
- Leadership and Management
Certified Digital Marketing Associates
DMI Tracks consist of just-in-time, bite-sized lessons, complete with interactive learning tools that target competency and readiness for those in specific digital marketing roles and disciplines. Short-course content can be consumed in any sequence online and delivers self-paced learning in short bursts. Select from the following topics.
- Content Marketing (10 hours)
- Data and Web Analytics (11 hours)
- eCommerce (11 hours)
- Social Media Marketing (13 hours)
- UX and Website Design (11 hours)
- Search Engine Optimization (SEO) (9 hours)
- Paid Media (PPC) (8 hours)
- Email Marketing (11 hours)
- Digital Display (7 hours)
- Customer Experience (CX) (8 hours)
- Digital Strategy (11 hours)
- Digital and Social Selling (6 hours)