DMI Certified Search Marketing Specialist

  • Elearning

    Within one business day of receiving your online payment, Springhouse will activate your DMI self-paced program and send you detailed instructions on how to proceed.
    • $1,368.00 excl.

Planning Information

The duration of this course is 30 online hours over 24 weeks.
Classes are priced from $1,368.00. See individual sessions for details.


This Digital Marketing Institute (DMI) dynamic specialized online search marketing course covering SEO, paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), and digital display advertising gives you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people.

Intended Audience

  • Sharp and experienced players of the digital sales and marketing game who aren't content to be mere players anymore
  • Sales professionals. Marketing Managers. Team leaders. Business Consultants and Developers.
  • Entrepreneurs who want to be more entrepreneurial
  • Inspired career changers
  • Talented people who know that Certification makes doors open

At Completion

  • Rise up in Google rankings and become the go-to brand or authority
  • Master the practical stuff. This course merges thought leadership and the technical skills, tools and tactics you need to get the job done. We give you everything you need to plan, implement and measure an effective SEO campaign – to make your brand seen
  • Create and position content which ultimately leads on a journey to conversion. It’s about context and relevance. Together they make meaning. And inspire behavior
  • Scatter seeds in millions of minds. Many will bear fruit
  • Optimize your website. Create a smooth and effective consumer journey
  • Measure more. Succeed better. Apply key search marketing campaign metrics, performance analysis and campaign optimization for higher conversion rates
  • Make an entrance

Course Outline

  • Introduction
  • SEO Set-up
  • SEO Content
  • SEO Workshop
  • Paid Search
  • Display Advertising
  • Analytics with Google Analytics
  • Strategy and Planning


For 24 weeks you will have access to the immersive, 360 degree DMI Learning Platform, MYDMI, to work through your program of short courses called DMI Sprints (Analytics, Content Marketing, GDPR, UX Essentials, CX Essentials, Graphic Design). The material is broken down into bite-sized lessons of 10-20 minutes.

You will also become a DMI Power Member, providing you with additional assets such as podcasts, articles, webinars, expert walkthroughs, and more.

Exams & Certifications

During this 24 week period you also have the opportunity to achieve a DMI industry recognized certification, the Specialist Certificate in Search Marketing through the program's included assessment.

All DMI assessments are completed through Pearson VUE testing centers.

Certified Search Marketing Professional is assessed by one two-hour exam. Candidates need to achieve a minimum of 60% to pass the exam. Subsequent re-sits will incur a fee of payable directly to Pearson Vue should you need to book a repeat attempt.

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