-
Elearning
Within one business day of receiving your online payment, Springhouse will activate your DMI self-paced program and send you detailed instructions on how to proceed.- $1,368.00 excl.
Planning Information
The duration of this course is 30 hours online over 24 weeks.
Classes are priced from $1,368.00. See individual sessions for details.
Description
Delivered 100% online through 30 hours of content accessible for 24 weeks, learn PPC to SEO, Content to Video, Social and Analytics and more. Get all the power of the Digital Marketing Institute (DMI) partnered with the American Marketing Association (AMA) by achieving two certifications through the included Assessment.
At Completion
By working through this online, self-paced course you will learn how to:
- Find your audience using the right media channel. Win hearts and minds and make your followers grow and grow and grow
- Make your website visible to more humans thanks to Search Engine Optimization (SEO) techniques
- Drive the right traffic to your website through smarter Pay-Per-Click (PPC) advertising
- Create compelling digital display campaigns
- Capture, segment and manage subscribers for fruitful email marketing campaigns
- Discover what works by measuring and optimizing social media campaigns. Then discover what works even better
- Leverage mobile marketing for a precision micro-targeting edge
- Create a cohesive digital marketing strategy for your business
Intended Audience
- Those in traditional marketing careers who are looking to update their skillset.
- Marketers working in Management and Senior Management.
- Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
- Entrepreneurs and small businesses owners.
- Anyone hoping to implement an up to date digital strategy for their company.
Course Outline
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC) with Google Ads
- YouTube and Display Advertising
- Email Marketing
- Website Optimization
- Analytics using Google Analytics
- Digital Marketing Strategy
Materials
For 24 weeks you will have access to the immersive, 360 degree DMI Learning Platform, MYDMI, to work through your program of short courses called DMI Sprints (Analytics, Content Marketing, GDPR, UX Essentials, CX Essentials, Graphic Design). The material is broken down into bite-sized lessons of 10-20 minutes.
You will also become a DMI Member, providing you with additional assets such as podcasts, articles, webinars, expert walkthroughs, and more.
Exams & Certifications
During this 24 week period you also have the opportunity to achieve both a DMI industry recognized certification, the Professional Certificate in Digital Marketing, and AMA industry recognized PCM (Professional Certified Marketer) through the program's included assessment.
All DMI assessments are completed through Pearson VUE testing centers.
The assessment is one three-hour exam. The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. (Subsequent re-sits will incur a fee payable directly to Pearson Vue should you need to repeat your attempt.)
