Course Catalog: Digital Marketing Institute

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• DMI Paid Media (PPC)

  8 hours online over 12 weeks
  This interactive short course covers PPC fundamentals including the importance of keyword strategy, Google Ads campaign optimization bidding strategy and budget management.
  From $445.00
  Elearning

• DMI Email Marketing

  11 hours online over 12 weeks
  Learn the secrets of brilliant email. Deliver the right message and subject line at the right time. This short course also teaches subscriber management, mobile optimization and data security.
  From $445.00
  Elearning

• DMI Digital Display

  7 hours online over 12 weeks
  Learn how to set up a display campaign in this fun interactive short course. Understand the principles of graphic design, budget management and how to test different creative.
  From $445.00
  Elearning

• DMI Customer Experience (CX)

  8 hours online over 12 weeks
  This popular short course covers the importance of Customer Experience Management. From gathering feedback to delivering customer service, learn to manage the full CX for your organization.
  From $445.00
  Elearning

• DMI Digital Strategy

  11 hours online over 12 weeks
  Discover the fundamentals of a digital strategy in this interactive course. Design your strategy around personas, tell your story and optimize. Learn budget management, testing and resourcing.
  From $445.00
  Elearning

• DMI Digital and Social Selling

  6 hours online over 12 weeks
  Sharpen your Digital selling & social media skills with this unique program. You’ll learn the art of targeting, engaging and closing using a range of new social media tactics.
  From $445.00
  Elearning

• Digital Marketing Essentials

  6 hours online over 12 weeks
  This course covers the basics including terminology, uses, tools and technologies. Learn about email, social media and customer service. Perfect for non-marketing teams building their digital awareness.
  From $445.00
  Elearning

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