Planning Information
The duration of this course is 1 Day.
Classes are priced from $350.00. See individual sessions for details.
Description
Sales Teams’ email communication must generate a response and initiate dialogue.
Course Outline
Through discussion, examples, and hands-on practice, this writing workshop explores 10 Sales Email FAQs as well as techniques to ensure emails are clear, effective, and professional.
- 5 steps to eliminate wordiness.
- 5 prompts to ensure sufficient detail.
- Format: how to emphasize key ideas and increase readability.
- Email Etiquette. How to ensure wording is inclusive and bias-free.
- Proofreading: how to ensure the level of professionalism that builds credibility.
- “What is the true purpose of sales email?”
- “Does one size fit all?”
- “How do you begin: What subject lines and first lines engage readers and keep them reading?”
- “How do you build rapport?”
- “How do you ensure that the message is memorable and that the reader will take action?”
- “How do you end?”
Materials
The Writing Center's manual, Writing Effective Email for Sales Teams
To request private training or future dates, call 610-321-3500 or
Register your interest now