Course Catalog: SEO and SEM

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  • DMI Certified Search Marketing Specialist

    30 online hours over 24 weeks
    This Digital Marketing Institute (DMI) course narrows the focus on Search marketing, guiding you through topics such as SEO (Search Engine Optimization), paid search (PPC), Google Ads (Adwords), Microsoft Ads, and Analytics.
    From $1,368.00
  • DMI Digital Display

    7 hours online over 12 weeks
    Learn how to set up a display campaign in this fun interactive short course. Understand the principles of graphic design, budget management and how to test different creative.
    From $445.00
  • DMI Paid Media (PPC)

    8 hours online over 12 weeks
    This interactive short course covers PPC fundamentals including the importance of keyword strategy, Google Ads campaign optimization bidding strategy and budget management.
    From $445.00
  • DMI Search Engine Optimization (SEO)

    9 hours over 12 weeks
    Rank your site on Google. From technical SEO, content strategy, mobile optimization and building quality backlinks, this interactive short course delivers a rapid overview of getting your site noticed.
    From $445.00
  • Intro to SEO Optimization

    1 Day
    ​This one-day SEO class Is intended for students new to the techniques and tools used when optimizing a web site for search engines. Web designers, developers, marketing professionals and web content providers will all gain important SEO skills through classroom discussion and hands-on exercises.
    From $450.00
  • Paid Marketing with Google Ads

    1 Day
    This course is designed for web administrators, marketing and sales professionals, and executives who need to work with a Google Ads.
    From $450.00

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