DMI Certified Digital Strategy and Planning Specialist

  • Elearning

    Within one business day of receiving your online payment, Springhouse will activate your DMI self-paced program and send you detailed instructions on how to proceed.
    • $1,368.00 excl.

Planning Information

The duration of this course is 30 online hours over 24 weeks.
Classes are priced from $1,368.00. See individual sessions for details.


The Digital Marketing Institute (DMI) Digital Strategy & Planning course covers topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people.

Intended Audience

  • Sharp and experienced players of the digital sales and marketing game who aren’t content to be mere players anymore. You want to drive the game. You want to change it
  • Sales professionals. Marketing Managers. Team leaders. Business Consultants and Developers. Professionals who’ve taken their vision as far as they can go without specialized skills – and plan to fix that
  • Entrepreneurs who want to be more entrepreneurial
  • Those who realize specialization gives you a real, sharp, tangible competitive edge -with which to slice through the competition
  • Inspired career changers
  • Talented people who know that Certification makes doors open

At Completion

Via this course you will learn how to:

  • Combine the power of data with state-of-art thinking to create measurable campaigns that effect human behavior and drive conversion rates. This course explores concepts and practices from the edge of new, but we also keep things rooted and deliverable. This is where ideas meet tools and tactics
  • See what’s possible. Push the limits of what’s possible. Take the game to a new place
  • Take the clarity and creativity of conventional marketing far beyond conventional limits. Set great ideas loose in a bigger, more exciting world
  • Automate. Unleash the silent power. Let your vision unfold as you sleep or play
  • Step up and lead. Where is the industry? What does it need tomorrow? Where can you take it? Planning means creating. Skills mean confidence
  • Respond and grow. The powers of analytics
  • Deliver as never before. Make everything you do and spend matter

Course Outline

  • Introduction
  • Traditional Communications
  • Digital Communications
  • Digital Channels
  • Marketing Automation
  • Budget and Resourcing
  • Big Data and Analytics
  • Digital Leadership
  • Strategy Formulation and Plan


For 24 weeks you will have access to the immersive, 360 degree DMI Learning Platform, MYDMI, to work through your program of short courses called DMI Sprints (Analytics, Content Marketing, GDPR, UX Essentials, CX Essentials, Graphic Design). The material is broken down into bite-sized lessons of 10-20 minutes.

You will also become a DMI Power Member, providing you with additional assets such as podcasts, articles, webinars, expert walkthroughs, and more.

Exams & Certifications

During this 24 week period you also have the opportunity to achieve a DMI industry recognized certification, the Certified Digital Marketing Specialist - Digital Strategy & Planning, through the program's included assessment.

All DMI assessments are completed through Pearson VUE testing centers.

Your knowledge is assessed by one two-our exam. Candidates need to achieve a minimum of 60% to pass the exam. (Subsequent re-sits will incur a fee payable directly to Pearson Vue should require a second attempt.)

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