DMI Certified Social Media Marketing Specialist

  • Elearning

    Within one business day of receiving your online payment, Springhouse will activate your DMI self-paced program and send you detailed instructions on how to proceed.
    • $1,368.00 excl.

Planning Information

The duration of this course is 25 hours online over 24 weeks.
Classes are priced from $1,368.00. See individual sessions for details.


Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts.

Intended Audience

  • Sharp and experienced players of the digital sales and marketing game who aren't content to be mere players anymore
  • Sales professionals. Marketing Managers. Team leaders. Business Consultants and Developers. Professionals who’ve taken their vision as far as they can go without specialized skills – and plan to fix that
  • Entrepreneurs who want to be more entrepreneurial
  • Those who realize specialization gives you a real, sharp, tangible competitive edge -with which to slice through the competition
  • Inspired career changers
  • Talented people who know that Certification makes doors open

At Completion

Via this course you will learn how to:

  • Use what’s possible in social media marketing to create powerful, actionable strategies and campaigns that make your brand sing.
  • Apply cutting-edge social media knowledge, insights, tools and tactics.
  • Get everything you need to influence the minds of millions through thought leadership and applicable, practical skills.
  • Master the various platforms so your brand speaks the right language to the right people and stays meaningful.
  • Craft mesmerizing social media content and understand how to put it in the right place at the right time.
  • Drive online consumer behavior towards conversion.
  • Use analytical know-how to optimize everything you do. Learn how to analyze it, improve it and do it all over again to get the best results.

Course Outline

  • Social Research
  • Social Content
  • Facebook, Instagram and Pinterest
  • Twitter
  • LinkedIn
  • YouTube and Social Video
  • Social Apps (TikTok, Snapchat, WeChat, WhatsApp, and Twitch)
  • Social Commerce and Affiliate Marketing
  • Social Customer Service
  • Social Strategy


For 24 weeks you will have access to the immersive, 360 degree DMI Learning Platform, MYDMI, to work through your program of short courses called DMI Sprints (Analytics, Content Marketing, GDPR, UX Essentials, CX Essentials, Graphic Design). The material is broken down into bite-sized lessons of 10-20 minutes.

You will also become a DMI Power Member, providing you with additional assets such as podcasts, articles, webinars, expert walkthroughs, and more.

Exams & Certifications

During this 24 week period you also have the opportunity to achieve a DMI industry recognized certification, the Specialist Certificate in Social Media Marketing through the program's included assessment.

All DMI assessments are completed through Pearson VUE testing centers.

The Specialist Certification in Social Media Marketing is assessed by one two-hour exam. Candidates need to achieve a minimum of 60% to pass the exam. Subsequent re-sits will incur a fee of payable directly to Pearson Vue should you need to book a repeat attempt.

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