DMI Digital Strategy

  • Elearning

    Within one business day of receiving your online payment, Springhouse will activate your DMI self-paced program and send you detailed instructions on how to proceed.
    • $445.00 excl.

Planning Information

The duration of this course is 11 hours online over 12 weeks.
Classes are priced from $445.00. See individual sessions for details.


Description

Fast track your knowledge of digital strategy fundamentals with this interactive short course. By understanding how to place digital at the heart of your business, you’ll learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process. 


Intended Audience

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Digital Strategy.


At Completion

Key skills and competencies gained via this course include:

  • Strategic Thinking
  • Buyer Personas
  • Digital Marketing Budgets
  • Basics of CX
  • Risk Assessment
  • Presentation Skills
  • Channel Marketing

Course Outline

  • Module 1 - The Customer and Your Brand Story (2 hrs. 9 mins.)
  • Module 2 - Setting a Budget, Nurturing a Team, and Assessing Risk (3 hrs. 14 mins.)
  • Module 3 - Channel Planning for a Complex (2 hrs. 15 mins.)
  • Module 4 - Becoming a Digital Leader (2 hrs. 51 mins.)

Materials

  • 4 Interactive Modules
  • 11 Hours of self-paced learning content
  • Practice Toolkits and Templates
  • DMI Membership

Exams & Certifications

The included assessment is undertaken online during your twelve week allotment of time, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

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