DMI Paid Media (PPC)

  • Elearning

    Within one business day of receiving your online payment, Springhouse will activate your DMI self-paced program and send you detailed instructions on how to proceed.
    • $445.00 excl.

Planning Information

The duration of this course is 8 hours online over 12 weeks.
Classes are priced from $445.00. See individual sessions for details.


This short online PPC course will fast-track your Paid Media expertise. You will quickly acquire essential skills in Search Marketing, eCommerce, PPC Campaign optimization and you’ll learn how to visualize and present results. 

Intended Audience

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.

At Completion

Key skills and competencies gained through this course include:

  • Paid Media
  • Productivity
  • Data Analysis and Forecasting
  • Problem-Solving
  • Managing and Improving Campaigns
  • Presentation Skills
  • Visualizing and Reporting Data
  • eCommerce

Course Outline

  • Module 1 - Search Marketing and eCommerce (1 hr. 32 mins.)
  • Module 2 - Productivity and Creating Optimized Campaigns (1 hr. 48 ins.)
  • Module 3 - Managing and Improving Campaigns (2 hrs. 10 mins.)
  • Module 4 - Visualizing and Presenting Results (2 hrs. 45 mins.)


  • 4 Interactive Modules
  • 8 Hours of self-paced learning content
  • Practice Toolkits and Templates
  • DMI Membership

Exams & Certifications

The included assessment is undertaken online during your twelve week allotment of time, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

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