DMI Search Engine Optimization (SEO)

  • Elearning

    Within one business day of receiving your online payment, Springhouse will activate your DMI self-paced program and send you detailed instructions on how to proceed.
    • $445.00 excl.

Planning Information

The duration of this course is 9 hours over 12 weeks.
Classes are priced from $445.00. See individual sessions for details.


This interactive short course teaches you the benefits of how your website content, mobile optimization and usability will improve your overall website performance. Discover how to build your SEO strategy and evaluate performance over time. 

Intended Audience

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in SEO.

At Completion

Through this course you will gain the following key skills and competencies:

  • Search Rankings
  • Website Performance
  • Data Analysis and Forecasting
  • Problem-Solving
  • On-Page and Off-Page SEO
  • Strategy and Evaluating
  • Visualizing and Reporting Data
  • Agile Thinking


  • 5 Interactive Modules
  • 9 Hours of self-paced learning content
  • Practice Toolkits and Templates
  • DMI Membership

Exams & Certifications

The included assessment is undertaken online during your twelve week allotment of time, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Course Outline

  • Module 1 - Getting Started with Search Ranking (1 hr. 10 mins.)
  • Module 2 - Problem Solving and Improving Website Performance (1 hr. 40 mins.)
  • Module 3 - Optimizing On-Page and Content Perforance (2 hrs. 30 mins.)
  • Module 4 - Collaboration - Enhancing Off-Page and Local SEO (1 hr. 52 mins.)
  • Module 5 - Strategy and Evaluating Performance (2 hr. 6 mins.)

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