DMI eCommerce

  • Elearning

    Within one business day of receiving your online payment, Springhouse will activate your DMI self-paced program and send you detailed instructions on how to proceed.
    • $445.00 Take 20% off DMI certification training. Use promo code 'Sumer20-DMI' $356.00excl.

Planning Information

The duration of this course is 11 hours over 12 weeks.
Classes are priced from $445.00. See individual sessions for details.


Rapidly develop your skills and gain a globally recognized DMI certification. Learn UX design principles, Conversion Rate Optimization, Customer Experience (CX) and how to deliver the right message to the right customer.

Intended Audience

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.

At Completion

Students will gain these key skills and competencies:

  • Principles of UX
  • eCommerce
  • Inbound and Outbound Channels
  • Agile Thinking
  • Customer Experience
  • Conversion Optimization

Course Outline

  • Module 1 - Websites and UX (2 hrs. 56 mins.)
  • Module 2 - SEM and Sales Channels (2 hrs. 37 mins.)
  • Module 3 - Traffic, Awareness and Consideration Channels (1 hr. 37 mins.)
  • Module 4 - Conversion Rate Optimization (2 hrs. 12 mins.)
  • Module 5 - Improving Customer Experience (1 hr. 59 mins.)


  • 5 Interactive Modules
  • 11 Hours of self-paced learning content
  • Practice Toolkits and Templates
  • DMI Membership

Exams & Certifications

The included assessment is undertaken online during your twelve week allotment of time, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Related Courses

DMI Data and Web Analytics

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