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Elearning
Within one business day of receiving your online payment, Springhouse will activate your DMI self-paced program and send you detailed instructions on how to proceed.- $445.00 excl.
Planning Information
The duration of this course is 10 hours online over 12 weeks.
Classes are priced from $445.00. See individual sessions for details.
Description
This online Content Marketing course teaches you content marketing best practice. Learn how to craft your social media messaging to bring visitors to your website. Understand the importance of keywords on your homepage and the growing importance of voice search. Completion of this course provides a globally recognized DMI accreditation.
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in content marketing.
At Completion
Key skills and competencies you will gain are:
- Brief Development
- SEO Marketing Concepts
- Keyword Research
- Content Creation
- Connecting Content with Audiences
- Measuring Content
- Channel Promotion
- Content Audit
Intended Audience
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.
Exams & Certifications
The included assessment is undertaken online during your twelve week allotment of time, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Materials
- 5 Interactive Modules
- 10 hours self-paced learning content
- Practice Toolkits and Templates
- DMI Membership
Course Outline
- Module 1 - Personas and SEO Strategy (1 hr. 18 mins.)
- Module 2 - Keywords, SEO, and Voice Search (1 hr. 49 mins.)
- Module 3 - Creativity and Storytelling (3 hrs. 34 mins.)
- Module 4 - Channel Promotion and Collaboration (2 hrs. 14 mins.)
- Module 5 - Measuring Performance (1 hr. 19 mins.)
