Cultivate Engaged Customer Relationships

Planning Information

The duration of this course is 2 Hours.
Classes are priced from $2,250.00. See individual sessions for details.


Learn the what, why, and how behind creating a customer-centric culture. (Priced per workshop; maximum of twenty participants.)

As a standard, the 2-hour professional development workshop includes:

  • A range of 1-3 skills learned
  • 1-3 tools covered
  • One group exercise
  • Distributed Learning (pre/post work)

Available value-add supplements include:

  • Job-Aid/Hand-Out
  • Additional Post Work
  • Workshop Summary with facilitator insights
  • Access to workshop recording for up to 14 Days

A Masterclass includes all of the above plus:

  • Industry Specific Experience
  • Access to workshop recording for up to 30 Days (vs. 14)
  • Small Group Work (three additional 60 minute role-play/deep dive sessions for small groups)

At Completion

  • Learn how to understand customer needs and wants to deliver value and secure their engagement
  • Gain skillful communication strategies to challenge into cooperative customers

Course Outline

What Customers Want and Why They Leave

  • Value and WOW the Customer
  • Why they leave
  • Positive Memorable Guest Experience Model

Customer Assessment

  • Needs vs. Wants
  • Customer Engagement

Effective Listening and Questioning

  • Listening and the Appearance of Listening
  • Questioning
  • 4 Kinds of QUestions

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