Write to Persuade and Influence

Planning Information

The duration of this course is 2 Hours.
Classes are priced from $2,250.00. See individual sessions for details.


Learn to write persuasively and influence a business audience. (Priced per workshop; maximum of twenty participants.)

As a standard, the 2-hour professional development workshop includes:

  • A range of 1-3 skills learned
  • 1-3 tools covered
  • One group exercise
  • Distributed Learning (pre/post work)

Available value-add supplements include:

  • Job-Aid/Hand-Out
  • Additional Post Work
  • Workshop Summary with facilitator insights
  • Access to workshop recording for up to 14 Days

A Masterclass includes all of the above plus:

  • Industry Specific Experience
  • Access to workshop recording for up to 30 Days (vs. 14)
  • Small Group Work (three additional 60 minute role-play/deep dive sessions for small groups)

At Completion

  • Avoid pitfalls of email and use it purposefully to generate desired action from readers.
  • Learn and practice a writing style conductive to persuade and influence a business audience.

Course Outline

  • Write Fast & Sound Professional
  • Communicate Feeling Through Writing
    • Humorous and Emotional Content
    • Checking For the Right Tone
  • Discover and Communicate the Point
    • Goal-Oriented Writing
    • Establishing the Goal
    • Bottom-lining the Message
  • Analyze Audience and Context
  • Six Steps to Persuasive Writing

To request private training or future dates, call 610-321-3500 or
Register your interest now

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