Planning Information
The duration of this course is 1 Day.
Classes are priced from $350.00. See individual sessions for details.
Description
Well-written proposals differentiate technically comparable organizations. In this writing workshop, participants learn how to (1) increase the clarity, impact, and overall professionalism of proposals; (2) streamline the writing process; and (3) capture proposal evaluation points with responsive, persuasive text. Examples and exercises provide hands-on practice. Participants are invited to send samples of their on-the-job writing for confidential feedback.
Course Outline
Participants learn how to:
- Apply strategies for clear, precise wording; eliminate wordiness and stale language; translate technical vocabulary; and improve flow.
- Streamline the proposal writing and word processing process. Develop proposal databases and use storyboards and boilerplate effectively.
- Write for management and technical readers. Write effective Executive Summaries.
- Translate technical descriptions into convincing, substantial benefits presentations.
- Demonstrate their company’s capabilities and knowledge of the customer’s business.
- Demonstrate their understanding of and responsiveness to the customer’s needs, concerns, and biases. Interweave and emphasize proposal themes.
- Ensure complete content.
- Use format and illustrations effectively. Write headings and captions that sell benefits.
- Eliminate common proposal errors and ensure flawless copy with an Editing Checklist for Proposals.
Materials
The Writing Center's manual, Powerful Proposal Writing.
To request private training or future dates, call 610-321-3500 or
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