Writing Effective Email for Sales Teams

Course Outline

Through discussion, examples, and hands-on practice, this writing workshop explores 10 Sales Email FAQs as well as techniques to ensure emails are clear, effective, and professional.

• 5 steps to eliminate wordiness.
• 5 prompts to ensure sufficient detail.
• Format: how to emphasize key ideas and increase readability.
• Email Etiquette. How to ensure wording is inclusive and bias-free.
• Proofreading: how to ensure the level of professionalism that builds credibility.
• “What is the true purpose of sales email?”
• “Does one size fit all?”
• “How do you begin: What subject lines and first lines engage readers and keep them reading?”
• “How do you build rapport?”
• “How do you ensure that the message is memorable and that the reader will take action?”
• “How do you end?”