Google Paid Search Marketing

Planning Information

The duration of this course is 1 Day.

Description

This class provides guidance on how to use Google Adwords to promote the services articulated in a company website.

Course Outline

Course Outline:

 

Data Collection

  • Configuring Custom Filters
  • Configuring Funnels
  • Setting Goals
  • Event Tracking
  • Video Monitoring
  • Tagging Links
  • Segmenting Data
  • Analyze Data by Channel or Audience
  • Custom Reports
  • Sending Ecommerce Data to Analytics
  • Ecommerce Reporting
  • Analyze Sales and Product Performance
  • What are Experiments in Analytics
  • Setting up Your Experiments
  • Interpreting Experiment Outcomes

 Advanced Reports

  • Segmenting Data
  • Analyze Data by Channel or Audience
  • Custom Reports

Ecommerce Analysis

  • Sending Ecommerce Data to Analytics
  • Ecommerce Reporting
  • Analyze Sales and Product Performance

Experiments

  • What are Experiments in Analytics
  • Setting up Your Experiments
  • Interpreting Experiment Outcomes

Intended Audience

This course is designed for web administrators, marketing and sales professionals, and executives who need to work with a Google adword campaign. Google pay per click campaigns are everywhere we browse and search the web. Getting your product or service in front of potential customers with paid search campaigns can be a very intimidating process for first time users. In this one-day introductory course students will be introduced what PPC.

At Completion

  • Use advanced filters.
  • Track Goals and Events.
  • Create Custom Reports.
  • Create and Analyze Experiments.
  • Perform Ecommerce Analysis.

This course is also available for private training. Please contact us at 610-321-3500 to learn more.
Register your interest now

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