Google Analytics Level 2

Planning Information

The duration of this course is 1 Day.
Classes are priced from $450.00. See individual sessions for details.


Every business and organization has a web presence. It may be a single website or multiple websites, mobile applications, or any combination. However your organization presents itself on the web, managing its web presence is vital to its success. Knowing how people and customers interact with your websites and mobile applications can provide potent insights into how well the messages, pages, and other content on your website is received. By monitoring, tracking, and analyzing visitors to your website and their activities on your website, you can draw conclusions about the effectiveness of your site content, promotions, and advertising campaigns and technical details such as site architecture and navigation. Google Analytics™ is a robust analytics suite that is integrated with Google's data and other application service offerings such as AdWords™ and AdSense™.

Google Analytics is free to use and easy to set up. It allows your organization to track user actions on your web properties and use Google Analytics' rich reporting and analysis tools to analyze data, measure discrete interactions on your site, and qualify the success of your web initiatives. With Google Analytics, you can define success metrics for your website and measure that performance through data analysis. Google Analytics also lets you monitor your site in real-time, and provide alerts when events occur that are out of the norm.

Although it is easy to start using Google Analytics, its robust and complex suite of tools will take time to master. In this course, you will create a Google Analytics account, create multiple web properties to monitor, and tag website pages with Google Analytics tracking code. You will then create multiple views for collecting and analyzing data, and create filters, goals, and funnels for your views. You will then use Google Analytics real-time reports and dashboards to perform quick analysis of your monitored websites. Finally, you will perform more in-depth analysis of website data by using Google Analytics reports.

Intended Audience

This course is designed for web administrators, marketing and sales professionals, and executives with basic Google Analytics skills who wish to perform deeper, customized analysis of website traffic, online advertising campaigns and e-commerce activity.

At Completion

In this course, you will implement Google Analytics and perform analysis by using custom reports.

You will:

  • Use advanced filters.
  • Track Goals and Events.
  • Create Custom Reports.
  • Create and Analyze Experiments.
  • Perform Ecommerce Analysis.


For best success in this course, you should have the basic ability to access and use a web browser. You should also have some familiarity with viewing HTML code, and a working understanding of how websites function, including basic terms such as traffic, hits, and visits.


Google Analytics Demystified Alexa L Mokalis, Joel J. Davis

Course Outline

Data Collection

  • Configuring Custom Filters
  • Configuring Funnels
  • Setting Goals
  • Event Tracking
  • Video Monitoring
  • Tagging Links

Advanced Reports

  • Segmenting Data
  • Analyze Data by Channel or Audience
  • Custom Reports

Ecommerce Analysis

  • Sending Ecommerce Data to Analytics
  • Ecommerce Reporting
  • Analyze Sales and Product Performance


  • What are Experiments in Analytics
  • Setting up Your Experiments
  • Interpreting Experiment Outcomes

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